The running race and event community has been impacted greatly by the pandemic. Many events have been cancelled, postponed or scaled down. Right now we are slowly seeing a limited number of marathon, 5K, 10K races and events scheduled for summer 2021 and later. Our guest today is Michael Iser, veteran insurance and risk management […]

Blue Ridge Marathon, aka America’s toughest road marathon is one of the signature events put together by Roanoke Outside.  Under the event director Julia Boa’s leadership the race had grown 15% in revenue each year for the past five years. In this special interview we talk to Julia about her strategies in growing a marathon […]